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ZARA

TEL02-7705-4307

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ZARA (www.zara.com) opened its first store in 1975 in A Coruna (Spain). It now operates in 96 markets with a network of more than 2,250stores ideally located in major cities. Its international presence clearly shows that national borders are no impediment to a shared fashion culture. With a creative team of more than 200 professionals,Zara’s design process is closely linked to the public.

Information travels from stores to our design teams, conveying

customers’ requests and concerns.

The vertical integration of activities (design, production, logistics, and sales in the company’s own stores) means that Zara is flexible and fast in adapting to the market. Its model is characterised by constantly updated merchandise: new garments land in stores twice weekly. Zara pays

special attention to the design of its stores, shop windows and decor,and sites them in the best locations in major shopping areas. Its central services base is in Arteixo (A Coruna).